About us
Managing Director

Jon Aizlewood

Jon Aizlewood

Meet Jon, our Managing Director & overall design aficionado. With over two decades of digital design experience, Jon now leads ASquared, shaping our vision, fostering innovation, and ensuring we deliver five-star results.

His expertise spans the entire creative process, from strategy and UX/UI design to interaction design and creative direction. Previously our Design Director, Jon guides both our team and clients to create meaningful digital experiences that always put user needs first. With a deep understanding of business needs and a strategic mindset, Jon is an invaluable partner for our clients. Beyond ASquared, he is also a sought-after international speaker who writes regularly about design process and leadership.

Previously Design Director at design transformation studio Clearleft, Jon boasts a long history of using design to unlock competitive advantage. Originally from Canada, Jon started in digital marketing before finding his true calling in design, where he's since worked with an incredible array of B2B and B2C clients from Pearson, Virgin and The Natural History Museum to Penguin Random House, BBC, Unicef and NBC Universal, to name a few.

Beyond the studio, Jon has a passion for typography and a rather specific one for designing his kids’ adorable daily lunchbox notes (which he’s done for over 14 years!). He’s drawn to the scenic beauty of the South Downs and is an active cyclist, wannabe runner and general nature enthusiast. During his time at ASquared, he also went on a transformative six-month family sabbatical where he, his wife, and their two wonderful daughters packed up everything, deregistered from school and explored 3 continents and 10 countries, immersing themselves in diverse cultures - an experience they hold as one of life's best (so far).

Decorative illustrated abstract image of a double underline
Core disciplines
UI design
UX Design
Product Design
Leadership
a bit more about

Jon

What’s the weirdest app idea you’ve ever had?
A bike app, where you could visually display your bike, list the components on it, make the listing public, and buy/sell components with other users. It was to be called ‘SteedyOn’.‍



If you could have invented any technology, what would it have been and why?
GPS. It’s revolutionised so much in our lives and we easily take it for granted, but imagine how often we’d get lost without it!



Describe your work style in three words.
Candid. Creative. Ideas.

Meet the rest of the team

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